Sponsorship is a core element in putting together an event. This course discusses the definitions and historical development of the sponsorship market. Students will become familiar with the strategies required to generate revenue through funding and preparing an inclusive plan for evaluating, soliciting, selling and coordinating long term deals. Furthermore, students will be introduced to the concept of creating attractive sponsorship proposals, conducting a comprehensive sponsorship needs-assessment and feasibility study and identifying qualified prospective sponsors. Legislation affecting sponsor and donor relationships will be explored as well as determining sponsorship fulfillment responsibilities. Through researching market factors and event exposures, students will learn how to investigate and set sponsorship pricing.
Intake F20 SEM
Start Date Sep 08 / 2020
End Date Dec 15 / 2020
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How to register
You can register in-person or on-line. When Registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENG-1113–not LA-ENG-1113).