Retail Management

Course Information

This course follows a managerial, practical approach to retailing, focusing directly on the issues faced by the owner, the manager, or the employee of a retail institution. It assumes prior knowledge of marketing, and it covers the conceptual and analytical foundations necessary to understand all aspects of retail management. The emphasis in this course will be on the application of retailing strategies and concepts to practical case problems. The students will be exposed to all of the essential ingredients such as: the complex nature of the Retail Industry, Retail Strategies, the competitive behaviour of Retail Institutions, the buying behaviour of consumers, store and merchandise design, and retail location management issues.

Intake W20 SEM

Start Date Jan 14 / 2020

End Date Apr 21 / 2020

Prerequisite(s):

Marketing II

Computer Software Requirements:

n/a

Chats:

Yes

Group Work:

No

Registering college code:
GG-MGMT1001

Host college code:
DU-MGMT3283

How to register

How to register

You can register in-person, online, or by phone. When Registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL001– not GG-ENL001).   For details visit http://www.georgiancollege.ca/academics/part-time-studies/

Contact

Ashley Priest
Email : ashley.priest@georgiancollege.ca

One Georgian Drive
Barrie, ON
L4M 3X9

Phone : (705) 722-5116

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