Monitoring and Measurement (8 weeks)

Course Information

Learners explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, learners learn which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic.

Intake

Start Date

End Date Dec 29 / 2025

Prerequisite(s):

AL-COM0011

Computer Software Requirements:

n/a

Chats:

Yes

Group Work:

n/a

Registering college code:
SL-CSAL182

Host college code:
AL-COM0013

How to register

You can register in-person, online, or by phone, fax or mail.  When Registering for a course, it is not necessary to include the 2 digit college code prefix (e.g. ENL001–not SL-ENL001). For details visit https://parttime.stlawrencecollege.ca

Contact

Continuing Education
Phone : (613) 544-5400
Email : LifelongLearning@sl.on.ca

100 Portsmouth Avenue
Kingston, ON, ON
K7L 5A6

Phone : 613-544-5400
Toll Free : 1 (866) 276-6601
Fax :

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