Business – Marketing 

Program Information

The Business – Marketing program provides you with a solid foundation in the discipline of marketing, along with other business and accounting related courses. You will apply marketing strategies to changing business environments to make sound business decisions. This program emphasize the core knowledge and skills necessary for any industry or business, domestic or international, with a specialized focus on fundamental marketing skills. Introductory courses will provide students with an overview of the Canadian business environment, including generally accepted accounting principles, fundamentals of math for business and finance, marketing approaches and concepts used by and appropriate for profit and non-profit organizations, and new technologies and strategies to further develop proficiency in computer applications for business. In addition, specialized focus will be placed on teaching students in-depth skills required in the marketing profession. Emphasis is placed on fundamental marketing approaches and concepts appropriate for profit and non-profit organizations, including effective selling, e-marketing, integrated marketing, professional selling, etc. Students will apply marketing strategies to changing business environments to make sound business decisions. Students are provided with a solid foundation in the discipline of marketing, focusing on problem-based learning, real world projects and case studies. This Diploma prepares students with job-ready essential employability skills required for entering the marketing field directly, either in the business-to-consumer or business-to-business sector.

Credentials Ontario College Diploma

Residency Students must complete a minimum number of credits in this program with their registering college to meet the Program Residency requirement to graduate from the program.

Completion Please review Seneca’s website http://www.senecacollege.ca/ce for additional information and/or to reach the program academic manager.

Disclaimer OntarioLearn strives to ensure the accuracy of the information on this website. Please note that the academic curriculum is continually reviewed and revised to ensure that college programs and courses remain relevant. Colleges reserve the right to cancel or make changes to any course or program, fee, procedure, or campus location at any time.

Delivery Part-time fully online

Contact

Centre for Flexible Learning
Centre for Flexible Learning, room D2375
Email : online@senecacollege.ca

Faculty of Continuing Education
Newnham campus, Room D2375
1750 Finch Avenue East
Toronto, ON
M2J 2X5

Phone : (416) 491-5050 ext. 24140

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